SEO, ASO and GEO consulting
Want your website, app or brand to be visible on Google, in the app stores and in answers from ChatGPT, Claude or Perplexity? We structure your content, optimise your indexing and activate the right signals, for search engines and generative AI alike.
SEO, ASO, GEO: three kinds of visibility
- SEO: technical structure, content, internal linking, Core Web Vitals performance.
- ASO: name, visuals, reviews, key fields on the App Store and Google Play.
- GEO (Generative Engine Optimization): semantic HTML, structured data, llms.txt file, FAQs, quotable content.
- Measurement: Google Search Console, Bing Webmaster Tools, tracking of citations in AI answers.
References
Tools
SEO
- Screaming Frog
- Ahrefs
- Semrush
- SEObserver
- Oncrawl
ASO
- AppTweak
- Sensor Tower
- App Radar
GEO
- llms.txt
- schema.org structured data
- sitemap
- semantic markup
What AI changes
A growing share of searches ends in an AI-generated answer, with no click. Being cited in those answers becomes an acquisition channel in its own right, one that can be worked on and measured.
Discover our AI methodFrequently asked questions
What is the difference between SEO and GEO?
SEO targets search engines such as Google. GEO targets AI answer engines such as ChatGPT, Claude or Perplexity, with suitable formats: structured content, FAQs, marked-up data, dedicated files.
Do you also handle the technical implementation?
Yes. We provide or install the files (robots.txt, sitemap, llms.txt) and structure the content according to AI engine best practices.
Can you help me get cited by ChatGPT?
That is the purpose of GEO: structuring your content to maximise your chances of being picked up in AI answers. A citation cannot be guaranteed, but it can be worked on and measured.
Other areas of expertise
Let’s talk about your growth.
A first 30-minute conversation to understand your situation and see how we can help.