Our work

Engagements delivered by the firm since 2022, and the marketing teams its founder has led, from Happn to Jolimoi. For each one: the context, the actions, the result, and who achieved it.

Firm engagements

Since 2022, around fifteen clients in France and abroad, from a couture house to start-ups at launch stage.

CPA engagement · April 2024 to March 2025

Christian Dior Couture

EMEA performance marketing

Context

Leading EMEA performance marketing for the house: 30 countries, a media budget of several million euros.

Actions

Designed and ran Paid Search and Paid Social strategies optimised for revenue and profitability.
Allocated budget by country and channel, with monthly adjustments based on performance analysis.
Co-built annual plans with the Business and Communications teams for collection launches and key commercial moments.
Strengthened regional SEO initiatives to grow organic traffic.

Result

A single performance framework (traffic, conversion, revenue, ROAS) adopted by local teams.

CPA engagement · since 2022

Other firm clients

Acquisition, data, brand and visibility

Context

B2C and B2B brands in France and abroad, several of them at launch stage.

Actions

Built and ran B2C and B2B acquisition strategies for around fifteen clients.
Set up marketing data stacks on Metabase and Looker Studio to take media decisions out of manual reporting.
Developed brand platforms, content strategies and automated lead generation systems for clients at launch stage.
Worked on organic visibility and awareness: SEO, ASO, press relations.

Clients

TrillerASO, content creation, performance marketing

Pharmaodata stack, branding, performance marketing

FootsiderSEO, ASO, performance marketing

DatopiaASO, SEO, branding, media buying

Iris Dating, YBL Luxury, Mojoacquisition strategy

Result

Around fifteen clients supported since the firm was founded.

Our founder’s track record

The marketing teams led by Morad Adjaoud, the firm’s founder, from Happn to Jolimoi. These results were achieved at the head of those teams; they underpin the firm’s method.

Founder’s track record · since August 2025

Jolimoi

Chief Marketing Officer

Context

A beauty and wellness brand sold through a network of independent advisors, in a financial turnaround.

Actions

Shifted paid campaign optimisation towards downstream conversion rather than leads, and refocused the budget on the formats that actually convert.
Ran the marketing budget and P&L under cash constraints: redesign of the network compensation plan, reorganisation of the function.
Rebuilt the brand platform and positioning narrative, rolled out across every customer and network touchpoint.
Put AI agents into production for performance analysis, content production and reporting.

Result

Customer acquisition cost cut by 4, from €12 to €3. A team of more than ten people across six disciplines.

Founder’s track record · March 2020 to February 2022

Lime

Regional Operations Manager

Context

Micromobility: performance marketing across 14 countries in Western Europe, APAC and LATAM.

Actions

Led retention, ROI and customer lifetime value, with a budget indexed to 2% of the revenue generated.
Redesigned the customer lifecycle and CRM market by market: ASO, acquisition, local partnerships, influence.
Adapted acquisition strategies to each market’s realities rather than applying a central model.
Arbitrated investment between countries and channels based on performance analysis in Tableau.

Result

A local approach that proved decisive in APAC.

Founder’s track record · September 2018 to February 2020

Once Dating Group

Chief Marketing Officer, London

Context

Marketing leadership and P&L for a portfolio of three dating apps: Once, Once Again, Pickable.

Actions

Reallocated the budget based on payback period and lifetime value analysis by channel.
Hired and structured a team of 12; selected and managed creative, media, social, events and PR agencies.
Ran performance, TV, out-of-home and influencer campaigns (Facebook, Instagram, Google, YouTube, Apple Search Ads, Snapchat).
Launched Once Places and Once Records: brand storytelling and an ambassador programme in France, Italy, Germany, the UK and New York.

Result

Marketing ROI lifted from 64% to 142% in key markets.

Founder’s track record · September 2016 to September 2018

Tinder

Director, International Growth

Context

International growth across six markets: France, Germany, the UK, South Korea, Brazil, India.

Actions

Led growth, marketing and operations in support of the country managers.
Repositioned the brand from casual dating to a lifestyle territory, adapting the narrative and visual identity to local codes.
Assessed three entry markets (Turkey, Russia, Middle East and Africa): market study, ambassador sourcing, business case, recommendation.

Result

International growth cited by Match Group among the most downloaded and most profitable apps on the market.

Founder’s track record · July 2014 to September 2016

Happn

Head of Growth, Acquisition & Content

Context

A dating app in international hypergrowth.

Actions

Led acquisition and launches across 20+ markets and 18 languages: United States, Canada, Brazil, Japan, India, Russia, Turkey and more.
Hired and led a team of 25 across acquisition, content and development.
Negotiated and ran co-branding partnerships with Spotify, Videdressing and Feeligo.
Set up re-engagement, CRM and cross-device retargeting strategies.

Result

From 3 to more than 42 million users in 27 months, ahead of target on every metric: volume, cost per sign-up, retention, monetisation, lifetime value, payback.

Before 2014

Joule

2011 to 2014

mobile strategy for WPP agencies in France (MEC, Mindshare, Mediacom), €7.3M gross margin in year one.

PureAgency.com

2009 to 2011

France’s first performance mobile agency. Clients: L’Oréal, Disneyland Paris, AccorHotels, Bouygues Telecom.

Publicis Groupe

2006 to 2009

head of production, team of 12. Clients: Estée Lauder, LVMH, Toyota, Nestlé.

Let’s talk about your growth.

A first 30-minute conversation to understand your situation and see how we can help.

Book a call morad@creativeperformanceagency.fr